Lately, terms such as global warming, recyclable, biodegradable, environmentally friendly, sustainable, compostable, and bio-based have created a buzz even among common men – thanks to the newspapers and electronic media, who constantly talk about this in one way or the other! Consequently, knowingly or unknowingly, people are getting more “Green Conscious” than “Brand Conscious” and are voting with their shopping dollars, gravitating towards green businesses. People are more concerned more than ever about the environmental impact of products they buy. Practical consumers purchase those products and packages that can be recycled or otherwise safely disposed off in their communities. As a result, the number of industries under fire from environmentalists has grown very rapidly. Green Consumerism has helped to spur significant shifts in the way in which some industries view the environmental challenge. Although green consumers express their environmental concerns in individual ways, they are motivated by universal needs. These needs translate into new purchasing strategies with implications for the ways product are developed and marketed. Many industries have realized that it is not easy to fulfill the appetite of people for shopping with material goods. So in turn, they have also shifted towards green techniques.

So, if you are not a green consumer, then Green Consumer Day is the day when you can think and rethink on what we buy, how and the impact it has on us and on our common environment. Motivated by the universal need that has arisen; we can take our small baby steps, which would add to the conglomeration of the bigger cause – Environment Protection. Let us Go Green and make a difference!